Maslow's Hierarchy Of Needs
Maslow's Hierarchy of Needs (as described in Good & Brophy, 1986) is an early and accepted type of behaviourist theory that espouses that humans attempt to continuously satisfy their needs and will continue to seek out rewards that will satisfy their biological needs. This theory manifests itself into five levels of need (as described in the diagram on the right). Maslow believed that the lower level needs had to be satisfied before an adult could realize the higher level needs. Specifically, Maslow and his supporters felt that adults needed to satisfy their physiological and safety needs before they could participate in the learning environment.
If you believe that Maslow's Hierarchy of Needs explains student motivation then the role of the Course Coordinator/Tutor is to determine what the student's higher level needs are and create a learning environment that caters to these needs.